Consumer Goods

Al Bahar Group’s Consumer Goods vertical brings together a strong portfolio of food and everyday consumer brands through Al-Bahar Food and Consumer Products Company, Emad General Trading Company and Al-Bahar Marketing Services. Built on trusted global partnerships, wide market coverage and strong distribution capabilities, this vertical serves retailers, co-operative societies, hypermarkets, traditional trade and the B2B sector across Kuwait, with a focus on product availability, merchandising excellence and long-term brand growth.

Al-Bahar Food and Consumer Products Company

Established in 1937, Al-Bahar Food and Consumer Products Company (BCPC) is one of the most trusted consumer products companies in Kuwait.

As partners with Unilever, we distribute a wide range of consumer products including food products, oral care, personal care, home care products and tea brands across all segments of the market, including power retailers, co-operative societies and traditional trade.

To distribute the wide range of Unilever products across Kuwait, our supply chain infrastructure includes both ambient and climate-controlled warehouses.

Emad General Trading Company

Founded in 1993, Emad General Trading Company (EGTC) excels in consumer food products, representing top brands like Alalali, Kishawi, Tadim and Ulker in Kuwait.

Specializing in nuts, snacks, spices, pulses, rice and edible oils, EGTC’s expert sales team ensures superior merchandising and product availability. We invest in upskilling our field sales force to drive brand growth and maximize shelf presence.

Al-Bahar Marketing Services

Al-Bahar Marketing Services is the newest addition to our group of companies. Established in 2023, BMS builds on our existing strengths in retail, distribution and project supervision across other group companies.

BMS offers a diverse range of marketing, design, printing and merchandising services for retail operators and brand owners looking to grow their footprint in Kuwait’s growing market.

Leveraging our robust financial foundation, we are able to provide total market coverage including retailers, hypermarkets and the B2B sector.